What the Fluff?
Day after day, I fluff our real estate listings at work. Some days I fly through trying to get to my next task and others I thesaurus the junk out of some words. When looking for a new home, you will often see a caption under the photo describing the room and any features it might have. Most agents quickly insert the obvious: “sparkling granite, gourmet kitchen, designer paint color, light and bright room, bring the party outdoors”…overdone and underwhelming. I admit that I do this sometimes as well since I have a million other things on my plate at work. But when I take the time to do it well, it is like music. Seriously, one may even have a fun time doing this. Imagine it is a creative writing class in college and you just had some coffee in the quad while still wearing your flannel pajama bottoms. Relax and let it flow. Need some inspiration? I have compiled some different, creative listing fluff to assist you in your day to day marketing. Take the time to enhance your writing when describing a home feature. You can make even the most ho-hum home sound like a million bucks!
Real Estate Listing Wording/Fluff
statement making
a cooled off paint palette sets the tone for the rest of the immaculate home
family style
a brighter take
keep the conversation flowing
any day can be a special occasion in your bonus room bar
impromptu backyard bash/dance parties
keep the rays at bay
weathered wood
a whisper of color
soothing backdrop
creates a luminous glow
the custom cedar divider provides privacy and frames views
curved path is invitation to the front door
clearly defined entry
stone pillars anchor the walkway
draws out architecture
stunning
showstopper
open air living
bring paradise inside with this fantastic sunroom
looks both relaxed and modern
inviting
dramatic light fixtures
the master bathroom palette evokes the color of a seaside sunset
becomes a getaway for friends and family
visual treat from many angles
The goal is to paint the picture for the potential buyer and help evoke their emotions. Give it a whirl and let me know what you think.
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